Wednesday, February 10, 2010

Social Media for Your Business

I came across this in a Hub Spot e-mail that came in my in box this morning.   It made sense and I wanted to share it with others.  Monitoring your business' social media presence daily is very important. You need to respond to people talking about your brand and understand how people view your company. However, it does take time.  This is important whether you are an innkeeper or inn sitter  If you set up a solid routine, monitoring your online presence doesn't have to be a hassle at all.

From Hub Spot, here are five free, easy steps you can take to get things started. Do each task in the morning when you start work, and you should be good to go.

1) Check Twitter for chatter about your company (takes maybe 2 minutes): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time. To check once a day, set up an RSS feed for a specific Twitter Search to go straight to your Google Reader. Do this by clicking the little RSS icon after you complete a search. Now, ongoing search results will be sent to your reader.

2) Scan Google Alerts (should take about 1.5 minutes): Check your Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!

3) Check Facebook stats (should take about 1 minute): Visit your Company Page's Facebook Insights. This can be found by clicking "more" under the page's main photo. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions started.

4) Answer Industry-related LinkedIn questions (should take about 3 minutes): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website.

5) Use Google Reader to check Flickr, Delicious, Digg and others (should take about 2.5 minutes): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too!

So, whether you own a bed and breakfast or are the temporary inn sitters paying attention to social media is very important.

Lynda and Howard Lerner
Inn Caring

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