Thursday, March 15, 2012

Pinterest - Innkeepers Should You or Shouldn't You Get Involved?

The latest buzz in Social Media is Pinterest.  There are statistics out there that indicate that it is sending more traffic to people's websites than Facebook.   I wasn't sure, but thought I should investigate this new media.  I wanted to be able to give a first hand opinion as to its value.

Let's just say, I am convinced.   I have set up just a few boards in Pinterest - Inn Caring  that I have been working on.  One is Inn the Kitchen and the other is In the Garden.  I uploaded a lot of my own pictures.  In addition, as I have found other pictures on the internet that I like, I have pinned them and added them to my boards.

The other day, I found a picture of a bright sunny daffodil on a bed and breakfast blog that I follow.  I repinned the picture to my board with a comment.   Later that evening, to my surprise, I had likes and repins from people whom I didn't know.   By the next day, I had 7 likes and 8 repins as well as 2 comments which of course I answered.  Does this platform work?   You bet it does!  When I add pictures, I try and give a personal view of what I think about the picture or why it was something special to me.  Of course, if someone does make a comment, I always answer and try and engage them in more conversation. 

I have continued to pin pictures and every once in a while, I'll make a comment that I've put up new pictures to my boards on Facebook, Twitter, and Google+.  

Innkeepers can take this concept and expand it in a variety of ways.  You can highlight food you make, your gardens, or your rooms.  You can add a board for local restaurants, local shops, places to see or events that take place in or near your area.  If you do weddings or events you can post pictures showing off your facilities.  The possibilities are endless.

So, if you haven't done so already, it is time to get on the Pinterest band wagon. 

Lynda and Howard Lerner
Inn Caring

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